Are you keeping up with Innovation?

In a world of rapid changes, the only constant is the need for #innovation. Social media is evolving at a mind-blowing pace. Here are some recent developments innovations in social media that take user #engagement to new levels…

• Live video and 360° views – Users can now #engage with real-time #likes and #comments.

• Pinterest Lens – Pinterest recently launched this new feature to perform as a visual discovery. It suggests styling ideas, recipes, related products and the like – based on the user’s data.

• Facebook Messenger bots – Messaging apps are predicted to evolve and include payment capabilities more and more.

• Instagram direct purchasing – With product tagging and the Like2Buy option, shoppers can now browse, like and buy a product or save it in a wishlist for a future purchase.

• Influencer Marketing – Influencers often have a small, yet highly engaged following, thanks to the interactivity enabled by social media platforms.

The innovation of social media occurs almost daily, and you must keep up if you want your business to benefit from it! While it is still a relatively new phenomenon, it evolves rapidly, and some businesses are only catching on.