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Advanced Piping Systems – Case Study

Advanced Piping Systems is not just Australia’s specialist supplier of PE fittings and piping systems for mining and industrial applications. It’s also a specialist in responsive, customer-focused service.

Advanced Piping Systems supplies the most extensive range of stock on hand in our warehouses, ready for immediate delivery. These include unusual sizes and configurations in PE and non-PE specified materials.

Summary

Advanced Piping Systems was looking for a way to run a cost-effective LinkedIn campaign that would result in more leads, better visibility and higher engagement.

With a National Presence in multiple States, Advanced Piping Systems needed a way to target multiple Locations, different titles and a variety of industries using LinkedIn. 

Process

W

Optimise 4 profiles to reflect the company brand. Hublinked updated:

  • URL’s
  • Imagery
  • Banners
  • Summaries
  • Company Links
  • Company Page
  • Contact Information
W

Create a summary of the Ideal Client for 4 different States.

  • NSW
  • VIC
  • SA & NT
  • QLD
W

Connect and engage with the Ideal Clients, through personalised messaging.

W

Warm leads added to Advanced Piping Sytems's existing CRM (Hubspot) with:

  • Contact Name
  • Title
  • Company
  • Email
  • Location
  • Assigned Campaign
  • Conversation History
W

Contacts added to a pre-designed email workflow to continue the nurturing process.

W

Tasks set in place for the 4 accounts to reach out and engage with the warm leads in Hubspot

W

Provide reporting every month detailing all new connections, warm leads and conversions.

Final Result

  • Over a period of 3 months, Hublinked was able to deliver 70 quality leads that have continued through the nurturing process.
  • Hublinked was also able to create more engagement, visibility and conversations for each profile. 

“We have been very happy with the service and look to continue in the future. Thanks again to Hublinked for always being available.”

Natalie Gschwandtner

Marketing Manager, Advanced Piping

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